How to write content for your website

by | Website Design, Business Tips

How to write content for your website 1How do you create content on your website so that your potential customer will stay on your site long enough to see what you have to offer? Here are some tips on how to write content for your website that will engage:

The visitor comes first.

If you don’t put your visitors first, then your website won’t be effective. Simply put, it’s not about you! Make it easy for visitors to get the information they came looking for, whether it’s to buy a product, subscribe to a newsletter, or contact you for more details. They won’t take the time to learn the in’s and out’s of how you work, they simply want to know how you’re going to solve their problem. What are you selling and why is it right for them?

Clear navigation.

Statistics time! 84% of people only scan the page – that’s a big majority (over the 16% who read the page in full). Organise your pages into logically-named headings so visitors eyes are drawn to key lines and don’t have to guess where to go. Lots of people don’t have the patience to embark on a scavenger hunt for information. Google likes this approach too, as it scans for headings to see how relevant the content is to your website.

Short paragraphs.

Reams of text can be boring, so it can be a good idea to use bulleted lists, boxed quotes, or testimonials to help break up the text into bitesize chunks. You’ll be surprised how little text you actually need, and my top tip is to just focus on one idea per paragraph. This approach makes it much easier for people who are going to scan your page to summarise the ideas in the page at a glance.

Provide all the relevant information.How to write content for your website 3

When people search the internet, they’re looking for answers. If your site doesn’t provide these, the visitor will move on to the next one in the listings. Don’t be afraid of sharing your prices, as studies show information-rich websites are the most effective in converting visitors into customers.

Make your home page a summary.

Your home page is the most commonly visited page on your website, so it should describe in brief how customers will benefit from your products or services. If users can’t quickly find out what’s in it for them, they’ll click that back button. Lost lead!

Include trust building content.

Provide reasons why your company is qualified to provide its products or services. Give some details about your company’s history and achievements. Maybe include a photo and short ‘bio’ of the founder (if it’s relevant). Gather testimonials or case studies as these third-party endorsements hold weight. Customers like to buy from companies they trust!

Make it as close to perfect as you can get.

Spelling and grammar mistakes, along with poor wording, will make you look like an amateur. Review your work with a fine-tooth comb, get a friend to have a read through too to spot any potential faults. Or better yet, consider hiring a professional copywriter to craft your content.

To be effective, your website must deliver true value. Put your visitors’ needs first as you create its content and watch your conversion rate soar!

Feel free to get in touch if you need any further help.


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Richard Pearson
Richard P.
18:51 19 Jun 19
Excellent service, Dan has built me a great looking website. Very happy with everything. Thanks again
Frances Cassell
Frances C.
07:46 22 May 19
Dan is extremely reliable, efficient and a valued creative member of our team. His ideas for online presentation of content have far surpassed our expectations at OCTOPUS and I have no hesitation recommending his services to our clients.
No18 Interiors
No18 I.
14:30 02 Jan 19
No18 go live has finally happened and I genuinely couldn’t be more excited or happy with the website Dan has created. Dan totally understood my brief and what I was trying to achieve from the get go. He even some how managed to turn my (at times) crazy ideas, into action and I genuinely believe the website speaks for itself and showcases his many talents. Dan’s personable approach makes it incredibly easy to discuss ideas with ease and I genuinely enjoyed working with him to pull my website together. Couldn’t recommend him or his services enough. Thanks Dan for helping me bring my dream business to life! Tara (No18 interiors founder)
Mark Kingston
Mark K.
11:38 26 Nov 18
From our very first meeting Dan listened and understood exactly what we wanted from our website. We were kept informed every step of the way regarding content changes and timescales, nothing was too much trouble. I would highly recommend DCX to anyone looking for an online presence. Thank you
R3D2 Social Media
R3D2 Social M.
10:32 26 Nov 18
Fantastic to work with Dan and on our website which is now a lot slicker and Dan was a pleasure to work with always very prompt with any queries we had whatever time of the day
Kate Mason
Kate M.
06:31 21 Jul 18
Loving my website designed by Daniel. Amazing service, so helpful, patient and professional. Thank you so much x
Mark Burland
Mark B.
15:49 20 Jul 18
We needed a professional looking website but had been quoted such high prices for what we could afford. Dan did an amazing job, we just chatted for about 30-45 mins, sent him some text and images and he created the perfect site. Couple of very minor tweaks and was all done, up and running within a week! Spot on service and very professional.
Mark McLennan
Mark M.
14:33 07 Jun 18
After 3 months in business I needed my website updating, and Daniel seemed to know what i needed more than me, he understood what i wanted the site to do and he did the rest, great service, support, advise and backup, all completed in the time allowed and within budget, Highly Recommended.
Rob Howe
Rob H.
21:09 18 Feb 18
My experience with DCX Design was a first for me in terms of website design and construction. However despite a complete absence of knowledge on my part Dan was able to interpret my somewhat sketchy ideas and requirements and turn them into something way beyond my expectations.The speed at which Dan was able to do this was incredible. The time between our initial meeting to having the website live was far shorter than I was imagined possible.To top it all, working with Dan was a pleasure – his friendly but professional approach put me immediately at ease.In short the service provided by DCX Design has been nothing short of phenomenal. I would recommend them highly to anyone looking for a website.Rob HoweDirector - PlanCon LTD
Sammy Woodhouse
Sammy W.
15:52 18 Dec 17
I would like to say a big thanks to Dan for building my first ever website. Dan was affordable, professional, friendly and easy to work with, especially given the sensitivity of the subject of which the website was about. Would recommend him to anyone! The feedback on the website so far has been really positive!
Tech Spray
Tech S.
14:33 31 Oct 17
We are extremely pleased with the website delivered by DCX. We were in massive need of an updated, faster and more responsive website with a modern appearance suitable for mobile devices as well as desktops. Not only did Dan at DCX exceed our requirements, he did so in a friendly, helpful and professional manner and with very little from us in terms of a brief.I wouldn’t hesitate to recommend DCX and thank Dan for assisting our business in moving forwards digitally.
Matthew Newbould
Matthew N.
14:05 21 Apr 17
Great service provided by Dan. Would definitely recommend. Thanks!
Zoe Round
Zoe R.
12:58 13 Jan 17
Dan has been invaluable in the setting up and initial running of our holiday let business.  He built our website with limited and sporadic instruction / information from me due to the birth of my baby girl.  He is approachable, efficient and most of all creative.  Dan has been very patient with me and not made me feel like a total technophobe which I am.  I would highly recommend Dan if you are starting any business and you need a website designer.

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