Many old websites were optimised for monitors with a 1024 x 768 screen resolution. Back when your old website was built that will have been fine, however full HD 1080p screens are now the norm The old sites just don’t cut it anymore and pale in comparison to a site making the most of all that new screen real estate. You should be using all that extra space to showcase your business and products.
Adobe Flash was used on nearly all websites to generate fancy effects. Nowadays however it’s hardly used at all. This old fashioned tech doesn’t work on iPhones or iPads and is disabled by default on most desktop web browsers. Now through the use of CSS3, HTML5 and jQuery, fun moving effects can be added to your website that are compatible with all modern browsers and devices.
What does non-responsive actually mean? The website is displayed as a static page, not changing size to account for different screen size and resolution. So a page that looks fine on a desktop will shrink down and look alsmost un-readable on a phone. A responsive site will adapt to each screen and look at it’s best everytime!
As mentioned above, most old websites were optimised for 1024 x 768 screen resolution, and that was it! A website these days is not all about your desktop as there are so many devices that come in all shapes, sizes and resolutions. Whether being viewed on mobile, tablet or desktop, users want to see a well designed and intuitive website on their shiny new device.
Social media hadn’t really hit the big time when your old website was built. Now, no online presence is complete without it. Your site needs to include at minimum links to your social media pages, but even better it should display live feeds so your visitors can join the conversation.
On your old website if you wanted text, images links or portfoloio changes then you will have had to get in touch with your web developer. They would then have to go through the markup of the site and find the right places to make changes. Not anymore! With websites now built on CMS (content management systems) you can do minor changes yourself, saving time and money. Result!
and that’s not all…
Above are just some of the core flaws, but there are others:
- Google rewards fresh content, so if your content or portfolio isn’t regulary updated expect it to fall in search rankings.
- Once a way of making a site look unique was to use non-standard machine fonts. These are non-compliant as they raise accessibility issues for disabled users (those who use screen readers). Great resources are available today to employ trick typography, for example Google Fonts and Typekit.
If you feel your company’s website would benefit from a modern refresh then we’d be more than happy to discuss how we can help.
Look forward to hearing from you!